Welcome to Creative Vision Studio

Corporate Identity, Branding, and Marketing Materials

The initial lack of customers and cash flow often causes new business owners to put off designing a logo and marketing materials professionally “until they get a few clients” or “until they get started.” Without professionally designed marketing materials, it will make getting those initial clients more difficult and may result in a business that will not succeed.

At Creative Vision Studio, we provide the creative results so you can focus on building new customers and profits.

Brand Identity

Brands are critical marketing assets, as important to your business as your product itself. Clear, consistent, moving brand messages encourage interest and improve recognition. We can help you enhance your branding efforts resulting in substantial benefits.

Business Plan

The business plan is the single most important tool in raising capital for an existing business or starting and funding a new venture. The importance of a business plan cannot be over emphasized. In the end, the old saying holds true, If you fail to plan, you plan to fail.

Logo Design

Every business has one, that little graphic displayed on everything they produce. Although a logo may look just like a stylistic name, it can mean brand recognition to a company. A good logo helps a company have a clean, professional, polished look. The more clean, stylistic and original a logo is, the more chance there is that it will stand out from the competition.

Business Cards

The power of the business card is like a “billboard in the wallet” allowing you to advertise and connect with people every day. It allows you to join networking groups, chamber mixers, and more so you can gain new referrals and clients. Without a business card, you have an extra obstacle to overcome.

Newsletters, Postcards, and Advertisements

These materials serve as a marketing vehicle to keep in touch with your existing clients, and keep them coming back for more products and services.

Online Presence with a Website

Your internet presence can be one of the most valuable tools to your business success. Whether it’s function is to generate sales leads, improve customer service, or to simply serve as an on-line brochure, it should be a priority to every business.

The Power of Business Cards

I still can’t believe that many organizations only have business cards for their “external profiles” like sales people, managing directors, project leaders or marketing managers.

What managers who cut costs by saving on business cards apparently don’t understand is that the power of networking works for every co-worker in their department or organisation. Even more important is the fact that if you don’t have a business card, you have an extra obstacle to overcome.

For many people this does not only entail a practical disadvantage, but also a psychological one. The thought “I’m not important enough to have a business card” can prohibit people from establishing contact with others. Most often the people who don’t get business cards are back-office employees. And they tend to be more introvert than others, which gives them the feeling of having a disadvantage to more extravert people (which is in fact not the case). The result is that when they meet other people in a meeting, on a reception or another networking event, inside or outside the organisation, they don’t even tend to network.

What beautiful opportunities are missed in this way! And besides, how vain or disrespectful to label people as “less important”. You never know who they know! Maybe their neighbour is the customer your sales representatives have been after for months. Or they might have a brother that would be the perfect software programmer for your next big project. Or their son plays in the same soccer team as the president of a potential business partner.

Also within the organisation this could be important: they might be very well connected with people from other departments or local offices. Many Social (or Organisational) Network Analyses have disclosed that the organisational chart is almost NEVER the way people work together, exchange information or influence each other. A very good book in this field is “The hidden power of social organisations” by Rob Cross and Andrew Parker. It is very practical, with many case studies and examples from real business life.

Giving your co-workers business cards encourages them to represent your organisation to the outside world. Once I got the answer: “That’s exactly the reason why we don’t give business cards to our cleaning staff. We don’t want people to identify them with our company. They are not loyal and sometimes speak ill of our organisation.”

When I heard this, I seriously wondered about how important people were in this organisation. Business is still done between people, not between machines. Many large contracts are signed, not because the offer was the best, but because of the human aspect of the relationship between customer and supplier. When I hear someone say they don’t believe in their own people, then I seriously doubt ever becoming a customer of this company. How will they treat me?

A good beginning for this man could just be to give business cards to his cleaning staff. They might feel more respected and start behaving differently, more positively.